BMW Is Updating Every Model to Match the iX3: ‘We Have To Do It Across the Range’
BMW will introduce 40 new or facelifted models over the next 24 months with its Neue Klasse digital platform.
The BMW iX3 and the Neue Klasse architecture that it rides on will radically reshape the automaker’s lineup over the next 24 months. BMW plans to roll out the platform’s digital architecture across its portfolio and has more than 40 new or facelifted models scheduled to launch.
According to BMW, the platform represents “quantum leaps in technology” so huge “that if we don’t integrate this technology in the current portfolio, it will feel like an old portfolio,” said Mike Reichelt, head of BMW’s Neue Klasse, in an interview with Autocar.
He added:
‘With the Neue Klasse, we’ve made so much progress it’s like we skipped a model generation, so we have to do it across the range.’
The planned updates won’t include changing the body structures of existing models. Instead, BMW “we will integrate the most relevant aspects of Neue Klasse: the design language, Panoramic iDrive, ADAS [advanced driver-assist systems], all the digital things.” This includes enhanced cybersecurity, improved over-the-air updates, and AI features.
While the iX3 and Neue Klasse platform signal a massive styling shift for the automaker, the crossover is also BMW’s first software-defined vehicle. It has four “superbrains” that reduce the number of computer control units.
These new computers give BMW greater control over how the vehicle operates, with one controlling the vehicle dynamics of EVs. BMW calls it the “Heart of Joy,” and it integrates the drivetrain, brakes, energy recuperation, and steering functions with 10 times the processing speed.
Another “superbrain” handles the driver-assist systems, while the others control the infotainment and comfort functions. The digital architecture also reduces weight by 30 percent compared to previous technology while eliminating 2,000 feet of wiring.
The move to integrate the Neue Klasse’s digital platform into the rest of the BMW lineup likely means future models will retain a core set of physical buttons and controls. Before finalizing the iX3’s design, BMW dove into the data and discovered that people really enjoy using a traditional volume knob, so it kept it on the new crossover.
Reichelt didn’t specify when this rollout would begin, but 40 launches over 24 months translates to approximately one new reveal every month and a half. Time’s ticking.
If BMW Makes a New Z4, It Needs to Look Like This
BMW’s sporty convertible wears the Neue Klasse design language surprisingly well.
The BMW Z4 convertible may not be around for much longer. Despite stronger-than-expected sales of the manual version over the last few months, rumors suggest that the sporty roadster could be phased out in the coming years.
However, if this rendering is any indication, there might be one thing that could save it: BMW’s Neue Klasse design language.
Digital artist Luca Serafini—known for the striking Concept C SUV from a few weeks ago—has reimagined the Z4 using the Neue Klasse aesthetic. And surprisingly, it works.
The rendering incorporates the production front end of the BMW iX3, featuring slim kidney grilles and a sleek design element that connects the headlights. The body receives subtle updates to better match the refreshed fascia, while Serafini adds a matte silver finish and unique wheels. It looks gorgeous.
Sadly, this stunning Z4 almost certainly won’t make it to production—as much as we can dream. While BMW has confirmed that its Neue Klasse design language will extend beyond EVs to all new models, te don’t expect the Z4 to receive a redesign.
Back in 2022, rumors circulated that the Z4 would be discontinued by now. However, BMW has decided to keep the convertible in its lineup for at least one more model year. The unexpected success of the manual version in the US has temporarily boosted sales, giving enthusiasts a final window to grab the roadster before it’s gone.
Looking ahead, the 3 Series is next in line for the Neue Klasse treatment. After the launch of the iX3 SUV, BMW plans to debut the next-generation 3 Series in 2026, with the high-performance M3 expected to follow in 2027.
‘There Is No Truth to This:’ Mercedes Won’t Use BMW Engines After All
Chief Technology Officer Markus Schaefer denied rumors that BMW and Mercedes-Benz would share engines.
After speculation surrounding the potential of a historic engine supply agreement between Mercedes-Benz and BMW, an official denial has been issued. Markus Schaefer, Chief Technology Officer and member of the Board of Management at Mercedes-Benz Group, stated that the company has no intention of using external engines—especially not from a direct competitor like BMW.
The rumors—which we reported on in August—suggested that the two German automakers were in advanced talks for Mercedes to use BMW’s turbocharged 2.0-liter gasoline engine (B48) in future models, particularly compact vehicles and plug-in hybrid versions of the C-Class and E-Class. The aim was reportedly to reduce development costs and ensure compliance with the upcoming Euro 7 emissions regulations.
However, Schaefer dismissed these claims during the IAA Mobility Show in Munich:
‘There is no truth to this. We have developed our own new family of modular engines—FAME (Family of Modular Engines)—which covers all displacements, and are already compliant with EU7, China 7, and U.S. regulations.’
Introduced nearly four years ago, the FAME (Family of Modular Engines) platform includes four-, six-, eight-, and twelve-cylinder engines—designed to remain relevant even as the industry shifts toward electrification. Markus Schaefer confirmed that a new high-performance V-8, fully compliant with the strictest emissions regulations, is nearing completion, and that V-12 engines will continue to be part of Mercedes’ lineup.
“We will continue to offer V-12s and also V-8s,” he said. “We have a complete, in-house, updated thermal engine range that’s ready for the future.”
Some rumors suggested that, starting in 2027, Mercedes might replace some of its smaller engines—such as the 1.5-liter turbo co-developed with partners like Geely (under the Horse joint venture)—with BMW’s 2.0-liter unit.
However, no official confirmation ever came from either Stuttgart or Munich. Now, with Schaefer’s official statement, it’s clear: Mercedes has no intention of outsourcing combustion engines, especially not to a direct competitor.
The denial comes at a pivotal moment for Mercedes, as the company accelerates its electrification strategy without fully abandoning internal combustion engines. A clear example is the new GLC, which will be offered in an electric version priced similarly to its combustion counterpart—signaling a significant shift in the balance between the two technologies.
Looking ahead, one thing is clear: Mercedes’ engine identity will remain 100 percent “Made in Stuttgart.”
